What is GEO, and why should businesses care now?
GEO (Generative Engine Optimisation) is making sure AI engines like ChatGPT, Gemini and Google AI recommend your business when customers ask them for advice. It’s like SEO, but for AI answers — and the businesses that start now get a lasting head start.
Search is changing fast. More people are asking AI for recommendations instead of scrolling Google — and most businesses haven’t noticed yet. That gap is the opportunity.
How customers now ask AI
Instead of typing “plumber Cape Town” into Google and scrolling, people increasingly ask AI: “Who’s a reliable plumber near me?” The AI replies with a short list of names. If you’re on it, you win. If not, you don’t exist for that customer.
SEO vs GEO
They’re cousins, and you want both.
- SEO gets you found on search engines like Google
- GEO gets you named and recommended inside AI answers
- Together, you’re visible everywhere your customers look
The first-mover window
AI search is still new, so the competition for these recommendations is low right now. Building authority early means you’re established by the time everyone else catches on.
Want to get into AI answers early?
Get My Free Growth PlanQuestions, answered
Does anyone actually use AI to find businesses?
Increasingly, yes — and it’s growing fast. Acting now is the whole advantage.
How long does GEO take?
It compounds over months, like SEO. Starting early is the point.